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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.

Accessories

Sigma 56mm F1.4 DC DN Sony E - for crop frame; 56mm; F1.4; E mount; Lens hood; 55mm filter size; 1 year warranty

Sony A6400 16-50mm kit - crop frame mirrorless camera; E PZ 16-50mm f/3.5-5.6 OSS; CMOS EXMOR HD sensor 23,5x15,6 - 24,3mgp; 6000x4000 max res; iso range up to 100-102400; 425 fokus areas; up to 11 fps continuous shooting; Wi-Fi

Sony a7 III body - full frame mirrorless camera; BSI-CMOS sensor 35,9x24 - 24mgp; 6000x4000 max res; iso range up to 100-204800; 693 fokus areas; up to 10 fps continuous shooting; Wi-Fi, Bluetooth, NFC

Online store of household appliances and electronics